![]() ![]() Because of the accessibility of these images, they’re often widely used and can dilute your brand and its impact. You don’t have to give attribution, and you can use it as many times as you like across whatever mediums you choose. Public domain: Public domain stock photos come with the least amount of restrictions.Other photos don’t require such attribution and offer more flexible terms of use.Įssentially, stock photos are categorized one of three ways: Stock photos may require a credit back to the photographer and sometimes include a link as well. And the terms in these licensing agreements vary greatly. Stock photography licensing need-to-knowsĮvery stock photo comes with some sort of licensing agreement. Tip: You can categorize stock photography membership fees and purchases as office expenses when doing your small business accounting. Many businesses aim for a healthy mix of stock and custom shots. You won’t want to use stock photos as your main product images, but they are especially useful for marketing and website visuals. Stock photography is also helpful to use versus custom designs when you need to meet tight deadlines for clients. Users who saw images of real customers were 35% more likely to convert than those who saw stock images.Īnd this eye-tracking study from Nielsen Norman Group found that users prioritize visual content that features images of real people over stock photos-the latter is “pure filler.” For example, one test from Marketing Experiments pitted real photos against stock photos to see the implications on conversions. However, these restrictions are typically a lot easier and more affordable to work around than hiring a professional to shoot your own custom images. You might need to pay for a license, have a limited time to use it, or be restricted in business vs. Some stock photography is free to use for any purpose, while other stock photography comes with limitations. It’s what businesses turn to when they need imagery, but don’t have the resources to arrange their own photoshoot. Stock photography is images that are captured to be sold and used for various uses. ![]()
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